Fredrik Filipsson
Founder & Principal Negotiation Advisor · Dubai, UAE
About Fredrik
Fredrik Filipsson is one of the most experienced IT contract negotiation advisors in Europe and the Middle East, with over 20 years of hands-on expertise negotiating enterprise software agreements with Oracle, SAP, Microsoft, Salesforce, Workday, and IBM.
Based in Dubai, Fredrik has founded several large negotiation consulting firms and has led hundreds of high-stakes engagements for Fortune 500 companies, FTSE 100 organisations, and major public-sector entities across EMEA, APAC, and the Americas. His work spans ELA and ULA negotiations, SAP S/4HANA migrations, Microsoft Enterprise Agreement renewals, Salesforce multi-cloud consolidations, and complex multi-vendor portfolio optimisations.
Fredrik's negotiation philosophy is built on three principles: understand the vendor's commercial model in depth before entering any negotiation; build a credible BATNA before the renewal window opens; and never negotiate without real market benchmark data. These principles have consistently delivered savings of 25–45% versus vendor initial positions across hundreds of engagements.
Areas of Expertise
Facing an Oracle, Microsoft, or SAP renewal?
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